Welcome to frontline intelligence.

Turn insights from frontline customer interactions into action.

Success for each and every customer.

Quala organizes messy customer signals in one place to give you visibility and insight.

Insight to drive product roadmaps, customer strategies, and more to serve your whole book of business.

And per-customer workflow triggers so you can better serve, retain, and upsell.

We call it frontline intelligence. You call it big business impact.

frontline intelligence

“Data tells part of the story. Augmenting it with frontline intelligence enables full clarity.”

– Brian Kaminsky, Chief Customer Officer at Perceptyx

Customer signals from multiple channels all together.

Reporting screenshots

Intelligence for customer strategies and roadmaps.

Quala topics screenshot
VP Customer Success, Synapse

"We’ve seen about a 20% increase in account retention since we implemented Quala. It allowed us to be more proactive when it came to managing our accounts."

– Vice President of Customer Success, Synapse

Workflows, alerts, and email triggered by data.

Workflow automation screen shot

Our most-used one-click integrations:

quala salesforce integration
quala segment integration
hubspot quala integration
gsuite quala integration

Integrations and API for top systems.

Flexible and friendly — send your data (wherever it is) directly to Quala for customer insights. Top systems integrate with one click.


Quala grants unlimited read-only seats for the entire organization. Because customer insights are for everyone.


Humans of Customer Success is an open and free community to make new connections.


Customer Success is evolving fast. Hear the latest thought leadership.